EUROPARK Salzburg, owned by operator SES Spar European Shopping Centers, has once again proven that it is one of the most important brick-and-mortar retail locations in Austria. The Inditex Group opened its brand new, expanded Zara flagship store at EUROPARK Salzburg on Thursday, 25 August 2022. The fashion store now covers an area of more than 3,000 square meters and showcases the latest women’s, men’s, and children’s collections, as well as a completely new athletic department. The new, innovation-oriented Zara store at EUROPARK is equipped with the latest technological features, creating a holistic shopping experience and combining brick-and-mortar retail and digital experiences in a single location.

When it comes to innovative concepts, SES shopping centers lead the way. Following a refurbishment period of several months, the popular fashion label Zara is opening its most modern flagship store in Austria, on an area more than twice as large as before, at EUROPARK Salzburg. Zara has been in operation at the location since EUROPARK’s expansion in 2005.

“We are thrilled about the expansion of Zara’s offering at EUROPARK Salzburg – covering twice the space. It makes a strong statement for brick-and-mortar retail. Zara has demonstrated how skillfully it can combine the digital world with the real one,” says Christoph Andexlinger, COO of SES Spar European Shopping Centers.

Interplay between Brick-and-Mortar and Digital
Service and state-of-the-art technology are top priorities at the fashion label's new store. The Zara app features a “Store Mode” function that allows customers to virtually browse through the store and to pick up their orders in-store within two hours. Booking fitting rooms and finding items in the store are also possible via the app. In addition, the new flagship store at the SES center has automated pick-up points for online orders, self-service checkouts, and exclusive areas for returns.

The Store Concept
The store concept, which was designed by the Zara architectural team, is structured around concentric areas that are meant to provide the perfect setting for Zara’s collections, in which the products and the customers are the protagonists. Thanks to its organic shapes and a fluid series of curves, the project pays tribute to the world of fabrics and raw materials. That aesthetic continues throughout the store, even in elements such as screens and furniture, which are particularly curved.

Unique Stores Always in Step with the Times
SES Spar European Shopping Centers always attaches great importance to a diverse store and segment mix when it comes to leasing space. The combination of international must-haves offered by top brands, Austrian operator stores, regional trendsetters, and popular local heroes makes every SES shopping destination unique and distinctive.

About Zara
Zara is part by Inditex, one of the largest global fashion retail groups. Founded in Spain in 1975, its collections are currently sold over an integrated platform of stores and online in more than 200 markets. Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their needs with fashion-forward products for everyone via an integrated business model that places the customer at the center of everything we do. Inditex has committed itself to exclusively using more sustainable cotton and cellulose fibers by 2023 and to being carbon neutral by 2040.