SES Spar European Shopping Centers


SES Introduces New Brand Magnet at Citypark in Ljubljana

At Long Last: Primark Opens Its First Store in Slovenia

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On Thursday, 13 June 2019, Irish fashion retailer Primark opened its first store in Slovenia at CITYPARK in Ljubljana, attracting thousands of enthusiastic customers. The expectations of the new magnet business and the effect of its pull were high. The mall was completely renovated around the popular anchor tenant by CITYPARK operator SES Spar European Shopping Centers. A refurbishment investment of 20 million euros was made. Primark will enable CITYPARK to further bolster the city of Ljubljana as a shopping destination.

"SES is the premier source of new retail concepts in Austria and Slovenia. The launch of Primark at CITYPARK Ljubljana has once again allowed us to introduce one of the world's most successful textile retailers to the country. When the first Primark opened in Austria at SILLPARK Innsbruck in 2012, we recognized the power of the brand's magnetism on fashion enthusiasts as well as its tremendous appeal. We are thrilled to contribute to the enhancement of the city of Ljubljana as a retail destination via the CITYPARK-based first Primark store in Slovenia," says SES CEO Marcus Wild.

The Primark store located at Slovenia's largest and most visited shopping center offers the latest fashion trends for women, men, and children. The design and layout of the store are based on Primark's latest contemporary shop fit.

CITYPARK Ljubljana, which always sets its sights on new brands and refurbishment measures, opened several new stores in April: Reserved, CCC Shoes & Bags, and Slowatch. The Deichmann and Zlatarna Celje stores have also been renovated. In October 2018, Humanic relocated to a new space in the refurbished part of the building. An amount of approximately 20 million euros was invested in the refurbishment of the site.

SES As a Brand Innovator
SES has already succeeded in attracting a number of top brands to Austria and other countries. Brands such as Gap, Mango, Mac Cosmetics, and Lego opened their first shops at Slovenia's SES centers. Primark's arrival in Slovenia has extended the list of brands celebrating their market entry at an SES center.

About Primark
Primark is an international retailer and, according to its own account, offers the latest fashion, beauty, and household products at the most competitive prices. The company was founded in Dublin in 1969 and currently operates 370 stores, which cover more than 15 million square meters, in 12 countries: Ireland, UK, Spain, Portugal, Germany, Netherlands, Belgium, Austria, France, USA, Italy and Slovenia. Primark employs over 75,000 people and opened 16 stores in the 2017/18 business year, creating more than 4,500 new jobs.

About SES
Spar European Shopping Centers SES is a developer, builder, and operator of shopping centers in six countries. The company currently manages 29 shopping locations in Central, Southern, and Eastern Europe. The leasable area amounts to 790,000 square meters. SES is the market leader in Austria and Slovenia for large-scale shopping centers. In 2018, tenants at SES locations generated gross sales of 2.76 billion euros. Locations currently operated by SES in Carinthia include ATRIO in Villach, a retail park in Nußdorf-Debant/Osttirol, as well as four shopping centers in Slovenia. The fifth and most modern shopping center, ALEJA, is currently under construction and is scheduled to open in spring 2020. SES also offers its know-how in the areas of project development, construction management, leasing of shop space, as well as center and facility management to external owners of shopping malls right from the outset. SES centers have already received several national and international awards for architecture and design, sustainability, traffic flow concepts, and innovative marketing. SES is part of the SPAR Austria Group.

SES Spar European Shopping Centers 
SES is a developer, builder, and operator of shopping centers in six countries. The company currently manages 29 shopping centers in Central, Southern, and Eastern Europe, four of which are located in Slovenia. The leasable area amounts to 790,000 square meters. SES is the market leader in Austria and Slovenia for large-scale shopping centers. SES is part of the SPAR Austria Group.

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Claudia Streitwieser-
Head of Public Relations

T +43 (0)662 4471-0
M +43 (0)664 2650450


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