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SES Spar European Shopping Centers GmbH
Söllheimer Strasse 4
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Wanderlust among Austrians is extremely high following the lengthy period of time most people were forced to spend at home. The 18 SES shopping center-based travel agencies, which are currently benefiting from the high footfall levels at each center, have also confirmed this trend to be true. Travel agencies are one of the industries that have been most severely impacted by the coronavirus crisis.
In order for a shopping center to be “the coolest place in town”, it needs to provide more than just a trendy selection of stores: When outdoor temperatures reach uncomfortable heights, shopping centers, given their pleasant, air-conditioned atmospheres, become popular destinations. Shopping centers tend to experience short-term declines in footfall as a result of the occasional day or two of high outdoor temperatures. However, if a hot spell lasts longer than three to four days, footfall at shopping centers increases significantly.
The opening of new stores across SES shopping centers has continued unabated: The Danish BESTSELLER Group is set to open a total of four new “Jack & Jones” (young men’s fashion & denim) and “ONLY” (young women’s fashion & denim) stores at the SES-managed WEBERZEILE Ried, MAX.CENTER Wels, and GERNGROSS Vienna shopping centers by fall.
Sunday, 13 June is Father's Day in Austria. The significance of Father’s Day has become increasingly important for individual retail segments in recent years. More specifically, perfumery, electronics, textile, shoe, and book retailers all offer special promotions. SES malls usually surprise dads with a variety of special offers, such as raffles, vehicle exhibitions, goody bags, and Father's Day beer.
On 20 May 2020 – approximately one year ago – ALEJA shopping center opened its doors in the center of Ljubljana. In the space of just one year, the center has made it to the finals of the coveted 2021 Global RLI Awards in London. The newest of the five centers operated by SES in Slovenia was shortlisted among the top four in the “International Shopping Centre – New Build” category. The awards ceremony is scheduled to take place in London on 23 September 2021.
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Attractive retail locations are not only appealing to customers – they also draw in expanding retailers in search of the best locations. Once again, SES aims to demonstrate the validity of such a concept via its 2021 store offensive. In spite of the economically challenging times in the brick-and-mortar retail sector, which have been brought about by the pandemic, new chain stores and service providers have been secured for SES shopping centers. Since February, numerous new stores from the textile, footwear, DIY, and service sectors have opened across Austria, including HUMA ELEVEN in Vienna, MURPARK in Graz, SILLPARK in Innsbruck, ATRIO in Villach, VARENA in Vöcklabruck, and the managed shopping street in aspern Seestadt in Vienna. Gastronomy facilities, which are set to begin operations after the pandemic-related restrictions have been lifted, are also included among them. Many stores have been remodeled and now showcase the latest concepts. SES has also recently opened a new retail park in Hungary and intends to continue its expansion strategy in the years to come.
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