Easter, along with Christmas, is one of the most important seasons in the retail world. Business during the Easter season is in full swing again this year at all SES shopping centers. As a result of the ongoing pandemic, brick-and-mortar retailers had to forego the high-turnover season last year, but this year, they are eager to make the most of it once again. The Easter Bunny is a major sales driver, especially in the sports, book, and toy sectors. The decorative items sector operating within the 17 centers across Austria has also reported good sales to date. In addition to sweets to fill Easter baskets, gifts, such as children's bicycles, backpacks, books, scooters, inline skates, toys, computer games, and consoles are in high demand. The Easter Bunny, after all, is known to be quite generous. In terms of table settings, demand for fine china is particularly strong. In the weeks leading up to Easter, sales of "Zehner" gift certificates are, on average, 20% to 30% higher than in months in which there is no seasonal focus, and the trend is upward.