SES Spar European Shopping Centers


Shopping Center Sales Increased by 6%

2016 a Record Year for SES Spar European Shopping Centers


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  • Growth of SES malls clearly above the industry norm
  • Even better result in Austria: +8%
  • Visitor number climbed to 130 million
  • Continuing expansion in our anniversary year 2017

2016 was the best year so far in the company history of SES Spar European Shopping Centers: The retailers at its 30 shopping sites generated gross sales revenue of €2.85 billion. This represents an increase of 6% compared to 2015. “The growth is mainly due to higher productivity per unit of area,” says Marcus Wild, CEO of SES Spar European Shopping Centers. The leasable area rose by only 1.2%, from 800,000 to 810,000 m², in 2016. The growth in area was due to the successful renewal of HUMA ELEVEN in Vienna. SES also manages shopping malls for third parties alongside its own centers. Clients include Signa, Deka, Unicredit, and Allianz. SES is active in six countries, but its 19 “red-white-red” centers are a particular growth driver for SES: SES recorded a sales increase of 8% in its home market of Austria.

SES performed well above the industry average for the stationary retail trade in Austria in 2016. According to Austria’s Economic Chambers, the nominal increase in turnover for the sector was 0.9% (0.6% in real terms*). “Our Austrian retail partners’ sales, however, surpassed those of the previous year by 8%,” SES CEO Marcus Wild reports proudly. “When we compare the numbers like for like—i.e. without expansion—we still see a fantastic increase of 1.1%.”
Wild: “Local anchoring and gastronomy as factors for success”
SES’s CEO, who has been active in the shopping and real estate industry for over 20 years, knows the reasons for these developments: “Each of our centers is unique. All our centers are individually geared toward the needs of their respective regions,” says Wild. In addition, excellent food service is one of the success factors of the future for counteracting Amazon and its ilk. “Shopping centers are meeting places for the people in a region. Online retail can’t offer gastronomy. We know the value of our food destinations and I assume that the area in our centers devoted to gastronomy will double from the current 6-7% to 13-14%,” says Wild. DIDIlicious and yaoyao in EUROPARK Salzburg are examples of excellent gastronomy.
Highlight of 2016 in Austria: Opening of HUMA ELEVEN Vienna
The newly built shopping center HUMA ELEVEN was opened in Vienna in March 2016. Vienna’s most modern shopping center opened at a traditional retail location on the site of a 30-year-old shopping park. SES increased the leasable area at the site by a third to 30,000 m².
From FISCHAPARK to WEBERZEILE: clearly topping the previous year
2016 was the first full financial year for FISCHAPARK in Wiener Neustadt (Lower Austria) and WEBERZEILE Ried (Upper Austria); both were opened in 2015. Both centers have shown formidable growth. Overall, the Upper Austrian centers WEBERZEILE Ried, MAX.CENTER Wels, and VARENA Vöcklabruck stand out with an average increase of 15%—despite expansion at a competitor’s center in Linz.
SES also saw growth in neighboring countries
2016 was a good financial year in neighboring countries as well: Overall, the stores generated gross sales revenue of €1.02 billion. In Slovenia as in Austria, SES is the market leader. Its four centers in that country achieved a sales increase of 2.8%. Sales in SES shopping centers in Italy remained slightly below those of the previous year (-0.5%), while they rose by 5.8% in Hungary and by 3.4% in the Czech Republic. SES already owns individual properties in Croatia. It is currently working on developing malls there.
World premiere of the Jack & Jones “Jeans Intelligence Studio”
SES Spar European Shopping Centers once again brought new brands to a country in 2016: The highlight was the world premiere of Jack & Jones’s “Jeans Intelligence Studio” in EUROPARK Salzburg. In 2017, SES has gone one better and brought the first XYZ Store from the successful Slovenian company Sportina to Austria. XYZ opened in March 2017 in ATRIO Villach (Carinthia) and offers dozens of fashion brands for men and women.
Gift certificate sales increased by 7%, pop-up store days by 30%
The sale of SES’s cross-center “Zehner” certificates, which are valid in 12 Austrian SES centers, increased by 7% in 2016. The pop-up store trend also established itself. Pop-up stores are time-limited and often seasonal market kiosks present in shopping mall concourses. The number of days on which SES’s Austrian malls held promotions increased by 30% in 2016 compared to the previous year. Shopping malls are increasingly in demand from brand product suppliers because they are among the few sites where direct customer contact is possible—especially with young audiences. The seven SES “Planet Lollipop” children’s world locations continue to enjoy great popularity and the “Mini Lollipop” format newly introduced in 2016 was also a delight.

Outlook 2017: 10-year anniversary of SES and three ICSC final nominations
2017 is a jubilee year for SES: 10 years ago, SES Spar European Shopping Centers GmbH was founded as an independent unit within the SPAR Austria Group. There is extra reason to celebrate this year there because of important industry award nominations: SES has been shortlisted for the prestigious Global RLI Awards in 2017. It is one of four nominated companies in the category “RLI Developer of the Year.” The prize is awarded in Dubai in May. The prestigious ICSC European Shopping Center Awards are also bestowed in Warsaw in April. Three of SES’s centers have been nominated: EUROPARK Salzburg has made it into the final in the established shopping center category, WEBERZEILE Ried (Upper Austria) has made it in the new development category, and FISCHAPARK Wiener Neustadt (Lower Austria) has been nominated for the renewal and expansion category.
HUMA ELEVEN expands in 2017, bringing TK Maxx, Modepark Röther, and much more
Following the successful new-build of HUMA ELEVEN in 2016, the second section will open in autumn 2017. The area will grow significantly to a total of 50,000 m². “We are very proud to announce the following new anchor tenants: TK Maxx and Modepark Röther,” says SES CEO Marcus Wild. TK Maxx is Europe’s leading off-price store for fashion and home accessories. Modepark Röther, a family-run business from Germany, is celebrating the opening of its premiere multi-brand label store in the Austrian capital. Other new stores will be announced in the coming weeks and months.
Full speed ahead on expansion
In addition to the expansion of HUMA ELEVEN in Vienna, construction is also starting on the Seepark Quartier in aspern Seestadt (roughly “Urban Lakeside”) Vienna. SES is also planning a new shopping quarter in Lienz (East Tyrol). After acquiring the land, preparatory construction work is set to start this year, with construction scheduled to begin in 2018. On the other hand, Seestadt Bregenz, in which SES was also involved, has been put on ice. As is well known, the consortium of operators decided not to pursue the existing project any further a few weeks ago. SES Spar European Shopping Centers remains on course to expand in neighboring countries: Shopping projects in Bolzano (Italy) and Ljubljana-Šiška (Slovenia) are in the pipeline.

* Resource:


SES Spar European Shopping Centers
SES develops, builds, and operates shopping centers in six countries. The com-pany currently manages 29 shopping locations in Central, Southern, and Eastern Europe. Leasable area (GLA) amounts to 801,000 square meters. SES is the mar-ket leader in the shopping center business segment in Austria and Slovenia. In 2017, tenants at its locations generated gross sales revenue of 2.88 billion euros. SES also provides its know-how as a service in the areas of project development, construction management, leasing retail space, and shopping center and facility management.
In 2017, EUROPARK Salzburg, Austria, received the prestigious ICSC Award in the “Established Shopping Center” category. EUROPARK already won the award for the Best Shopping Center in the World in 2007. ATRIO Villach, Austria, which was voted the world's most sustainable shopping center in 2009, is another of SES’s malls. SES is a company of the SPAR Austria Group.

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Claudia Streitwieser-Schinagl
Head of Public Relations

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